By Manal Haddad
This publication will offer special perception into the taking into account ultra-modern shoppers in the direction of FMCG items. The booklet will spotlight the paradigm shift in buyer approach that has created demanding situations and possibilities for the twenty first century businesses. primary concerns, hazards, and demanding situations could be seemed into to supply solutions to the 3 magical questions: what is replaced? how one can Adapt? and what is Next?
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Extra info for 21st Century Fmcg Consumer Marketing: Creating Customer Value By Putting Consumers At the Heart of Fmcg Marketing Strategy
21st Century Fmcg Consumer Marketing: Creating Customer Value By Putting Consumers At the Heart of Fmcg Marketing Strategy by Manal Haddad